Sales Geek was founded to change the way the world perceives sales

Sales Geek was founded with the mission of making a difference, and we’re bringing our unique services to Texas, USA. We offer part-time interim Sales Directors and trainers to small businesses that may have been previously priced out of accessing top-level talent.

Our team of experienced Geeks consists of some of the best sales consultants in the industry. Together, we have amassed over 600 years of sales leadership experience, and we’ve nurtured and developed thousands of sales professionals in Texas and beyond. What sets us apart is that we’ve walked in your shoes. We’ve been successful sales leaders, Directors, and Business Owners, so we fully comprehend the commercial pressures of managing a team or business. There’s very little we haven’t encountered or achieved, and we bring all our collective experience to the table to help elevate your sales and propel your business forward.

Part of our mission to transform the way the world percieves sales involves revolutionizing how sales training is delivered. We’ve pioneered a unique hybrid model where we can work with your Texas-based sales teams in person, online, and through our user-friendly app.

In fact, we’re the only sales training and consultancy company to offer a dedicated app featuring hundreds of sales training videos and podcasts. This valuable resource can be accessed by your team anytime, anywhere, ensuring that your business is always on the cutting edge of sales training.

Join us in changing the game of sales in Texas!

Meet the Geeks

Jay Light

Sales Geek (Williamson County)

Jay lives in the Central Texas area and has spent 30 years in Professional Sales, including 20+ years in leadership roles. He has a wide variety of experiences from front-line manager to the Senior Executive level across B2B, B2C, startups, and Big Tech, including 20+ years at Dell Technologies. Jay has led teams as small as one seller to as many as 250 and has sold a diverse portfolio of products, solutions and services across nearly every industry vertical and customer segment. Having delivered on sales plans ranging from $200,000 to over $2 billion in his career, Jay will put his expertise to work to deliver your goals.

A Native Texan and Texas Tech graduate, Jay is married to Sara and they have two adult daughters. Outside of work, Jay enjoys time with friends and family, ranch visits, pickleball, and relaxing with his two lazy dogs.

Geek Value: Geeks Get **it Done!

Tipton Reneau

Sales Geek (Lubbock)

Tipton is well established in West Texas, growing up in El Paso, graduating from ACU and wife, Stephanie and daughter, Ashton are both Red Raiders. Tip has over 25 years of successful experience in sales leadership roles at Fortune 50 medical device/equipment/distribution companies and has also established 3 small businesses, so he knows full well the challenges of running your own company and the speed bumps to growth and prosperity. Tipton is an avid bird hunter and angler as well as a dog trainer and amateur musician. His skills and experience as well as more than 700 combined years of Sales Geek experience are ready to take your business to new levels of profitability and success

Perfectly positioned to develop your hunters, tune your brand and hook the big ones.

Geek value: Geeks are always learning.

Joe Heikkinen

Chief Geek - Texas

Joe has had a multi-award-winning career in sales leadership spanning more than 20 years across both large businesses such as AstraZeneca and smaller businesses & start-ups. He is a firm believer in the power of strong sales leadership whilst also understanding that if he is the smartest guy in the room, he needs to invite others in. As a linebacker in college, he learned many life lessons including that there’s often a fine line between bravery and stupidity! Despite a penchant for catching alligators by hand (His record is a 5ft one) he must have stayed on the right side of that line (just) during his time at Rice as he was voted to the South-West Conference All-Academic Team 4 years in a row. Joe is a proud Texan and has three grandchildren who keep him on his toes. And of course, like a true Texan he’s got a ranch just outside Fort Worth.

Geek Value: Geeks are always learning

Rudy Lara

Sales Geek (North Fort Worth)

Rudy is Your Sales Director in North Fort Worth. Born and raised in Dallas Fort Worth, he is a family man that loves being a Texan. Before joining Sales Geek, Rudy spent the last 17 years at Enterprise Holding Inc. where he helped kickstart 2 locations and manage 4 other locations for the Truck Division. He learned the ins and outs of running a business in various senior leadership roles including operations manager, bringing continuous success to each location for the up-and-coming truck division in the Dallas Fort Worth area. At one point in his life, Rudy used to spin on his head as a professional breakdancer, competing, showcasing and teaching at several studios. Now he is a running enthusiast and loves to just get out and run. He wants to inspire others to become the best version of themselves by making small changes in their lives for a greater self version. So Fort Worth business owners if you feel like your head is spinning there is no-one better placed to help you get back up and running!

Geek Value: Geeks get **it Done!  

Richard Few - CEO of Sales Geek

Richard Few

Chief Geek and Founder

Richard founded Sales Geek to change the way the world perceives sales and make world class sales leadership available for everyone not just large corporations. He has led from the front as the Geeky team has grown and flourished and won multiple awards for our groundbreaking work. Weekends are for family, Reggie the bulldog and the rugby pitch, not always in that order. You might say that as a rugby player as well as a Sales Geek he specialises in conversions!

Geek Value: Geeks change the world!

Lucy Few - Operations And finance

Lucy Few

Chief Happiness Geek Director

Geek Director Lucy is the Geek you’ll deal with when we get to sorting contracts and invoices. She is also our wellbeing Geek and the person we all turn to for a plaster on a grazed knee or a well earned duvet day. Somehow she manages to be both hyper organised, caring and approachable. She’s the one you’ll hang out with most on a night out, she’ll dispense wisdom to sort your life out and keep you amused with innuendo aplenty. She is devoted to her two boys, Ellis and… Richard!

Geek Value: Geek’s care

James Denny - Strategy Director

James Denny

Strategic Director Geek

James is our Chief Strategy Geek Director and our Dove from above. In the dim and distant past he used to be a sonar operator in the Navy and knows a few bleeping things about sales and business growth too. Over the last decade, James has helped sell businesses for over £700m. You can find him hosting our Strategy Thursdays. Geeks find him everyday, like a benevolent child-catcher, ladened with sweets, cakes and goodies. James puts his strategic brain to use on the tennis court where his best laid plans are usually undone by his failing body!

Geek Value: Be Brave!

John French - Marketing Director

John French

Group Marketing Director

John is a Geek Director and our resident Marketing Geek. A keen fisherman, John is patient, safe in his knowledge he has the right digital bait on his hook!! Having advised clients for over 15 years, there isn’t much he doesn’t know about generating leads and driving sales. He has worked with clients of all sizes to generate multi-award winning, results-driven, campaigns. He enjoys spending time with his family and naturally squeezes in a bit of fishing at every opportunity.

Geek Value: Change the World

Graham Campbell

Creative Geek (Formerly known as Secret Geek)

Some said that Secret Geek is half Canadian, was once kidnapped by Norwegians in Paris and snogged a Hollywood actress. Many said that’s all made up nonsense. All we know, is that he is our constantly creative Geek. If in passing you have noticed the Sales Geek brand or liked, shared or commented on our social media then that’s our Secret Geek sauce working its magic. Graham is delighted to finally be “out of the Geek closet” and can’t wait to crack on as an official Geek. Outside of Geeklife he is kept on his toes by two boys and their endless stream of sporting activities.

Geek Value: Geeks are Brave!

Melaine Horrocks - Learning And Development

Melanie Horrocks

Head of Franchise Training Development

Melanie is one of our Learning and Development Geeks. She has over 15 years sales experience and is like me and you – with a dog named Boo, who was rescued from a drugs den! For 6 years she helped run her family’s chicken farm, but you should never expect “poultry” returns from her training, in fact we think you will “l’oeuf” it. Fowl and obscure 70s pop references aside, Melanie is a pocket dynamo with an infectious personality and sneaky ninja training skills that will delight your sales team and get serious results.

Geek Value: Change the world

Tom Crook - Sales Manager

Tom Crook

Franchise Support Geek

By day Tom worked in advertising sales with some of the biggest hotel brands around from the Four Seasons to Shangri La, providing his demanding clients with sensational customer service and even better ROI. By night Tom was Dean Martin in a successful Rat Pack tribute act. So when he met the Geeks and felt the bells “ting-a-ling-a-linging” he knew (as did we) “That’s Amore!” Tom has such rare sales skills that he heads up our own sales function!!! Away from the madding crowds, Tom loves spending time with his family because he obviously understands that: “You are nobody ’til somebody loves you

Geek Value: Geeks are brave

Ben Blackman - Relationships And Partnerships

Ben Blackman

Chief Operations Geek

Ben has 20 years senior management experience across multiple sectors focussed on developing partnerships that truly add value. Which is perfect for his role at Geek. Whether you are a client or a franchisee, Ben is going to be your new best friend, dedicated to looking after you with the utmost care and quality. Ben claims he can milk a cow (we don’t want to milk it, think that’s ‘udder‘ rubbish). He has a 100% winning record in dance competitions and is so proficient with a guitar he estimates he can proficiently play 72% of 97 songs on guitar!

Geek Value: Geek’s care

Sana Malik - Sales executive

Sana Malik

Franchise Operations Geek

Sana is our Sales Executive Geek. To be a salesperson for Sales Geek takes a special kind of person. It’s like being in charge of Christmas decorations for Santa – it’s a big deal! As a Mixed Martial Artist and trainer she definitely has the background to succeed at Geek. Always ready to “ground and pound” the phones, she certainly won’t “choke” as she “clinches” deal after deal. In her spare time Sana is writing her first novel, blending different cultures and mythologies into a spectacular fantasy. Sounds a bit like the day job really!

Geek Value: Get **it Done!

Amy Vanheste - Office Coordinator

Amy Vanheste

Operations & Compliance Geek

After nearly twelve years working in sales for a large bank, Amy took redundancy to spend more time with her young family and build up a childcare business. Latterly, she has lent her creative talents to contributing articles for an online magazine and editing her friend’s successful series of erotic books. It certainly gives her a unique perspective. Amy has quickly got into the ‘swing’ of things at the Bunker and fortunately hasn’t handcuffed anyone to their desks yet. We hope she continues to get a ‘buzz’ out of her Geeky work, we are definitely looking for a long-term relationship.

Geek Value: Change the World

Our Values

What does it mean to be a Sales Geek? What can you expect when you work with us? SalesGeek© has a very clear strand of DNA that runs through all of us, which all adds together to form the anatomy of a Geek.


Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.


Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.


If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.


Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.


A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.


Our company was founded with the mission to: "change the way the world perceives sales". That mission has not faltered and each Geek has a contribution to make in realising it.

What we are currently up to